Web3 Challenges: Ways to Solve Them (part 2)
In the previous article, “Challenges of Web3 Adoption”, we discussed the main issues that stand in the way of Web3 seamless adoption — its segregated accessibility, the absence of secure standards, and high entry barriers for non-blockchain people.
It is our job as developers and entrepreneurs in this new field to make it more accessible to a wider audience. We want to share the values and benefits Web3 enables with as many people as we can and we don’t want to cap our applications’ users to “only those in the know”. As such, it is incumbent upon us to solve the 3 issues mentioned above and lower the barrier to entry:
These action items will make your Web3 project more accessible to new users:
- Build mechanisms that flatten the access curve.
- Use existing UI metaphors. Use clear UX that will not confuse users (e.g., if you’re building a DeFi app, use a bank metaphor, or an exchange metaphor, not a neon ice-cream stand selling yaks).
- Use tested and true standards, do not reinvent the wheel.
- Provide easy-to-use FIAT bridges, including a credit card and common payment providers.
- Use custodial/non-custodial accounts to allow users to participate in many financial experiences.
- Provide customer support. With real humans.
- Provide your users with every assurance that their security, privacy, and assets are our top priority. Do not make them gamble with their hard-earned money.
- Audit all your smart contracts and interfaces and provide links to full audits and fixes. This is a must.
- Ensure the off-chain parts that need insurance.
- Secure all interfaces.
- Offer your users to buy on-chain insurance for their assets (e.g. Nexus Mutual). Think about offering products that bundle insurance.
- Warn users of possible pitfalls and mistakes. Have them manually confirm the steps that might cause them harm.
- Be quick to resolve security issues. Be transparent when they occur and share the path you take to fix the situation.
- Have your major dev team doxxed or at the very least verifiable by a third party.
All of the above will not bring people to Web3 if we don’t mainstream the Web3 values and bring educational content and opportunities to the masses in an organized and easily consumable manner.
- Participate in online discussions, Spaces, blogs, etc., and share the potential, promise, and spirit of Web3 with as many people as you can.
- Create different kinds of content. Every person learns in a different way. Provide articles, videos, podcasts, to-do lists, how-to guides, playlists, etc.
- Be patient: all people fear new things. Listen to their fears and explain how you’re working to alleviate them.
- When your product is accessible (see “Accessibility”) and simplified enough in your opinion, ask Web3 detractors to try and use it. See if they “get it”, and if not, work hard to close those gaps.
- Remember: Web3 is coming, so treat every suspicious, negative, or fearful voice as a potential customer that just needs a helping hand.
At Diversifi, we are on a mission of making Web3 accessible and secure for everyone. We are building the Diversifi Protocol — an open protocol that will provide simple access to liquidity on multiple chains and off chains.
We’re working hard to provide developers with primitives that will in turn allow them to build secure and accessible financial dapps. And we take the education aspect seriously as well. We intend to build a community around our offerings and bring more people to Web3, so we can all share its benefits.